Top latest AI practices to be followed for digital marketing in 2024 for better results
Digital Marketing has been a very distinctive medium of improving the revenue and increase the brand equity for a business. With the advancement of the technical strategies and assimilation of Artificial Intelligence (AI) in business operations, digital marketers and business owners have diverted their focus greatly on the utilization of different tools and techniques, devising a strategy to grow one’s enterprise with the help of AI and Digital Marketing.
Different experts have given a vivid guidelines to use the AI tools and practices which could prove beneficial for your website as well as business along with digital marketing. However, in a summarized notion, following practices can be opted in year 2024 and ahead to give your business a new push to stay ahead in market.
Have a look at the strategic practices to be followed for best digital marketing of your business, as suggested by Digital Describe Ahmedabad, the best digital marketing institute in Ahmedabad.
Customized experience: As AI is getting a widespread and deep access to a wider audience, be it a customer or business owner, everyone is looking for a customized experience. A tailor-made service or product, if feasible, can help a business getting more and more customers to leverage their market position. Use of custom made packages, service modules and even social media creatives that aids greatly in getting better revenue and customer preference to a business through the means of Digital Marketing.
Multimedia Marketing: Using multimedia formats for digital marketing along with AI can be beneficial for your business. Use of video, images, voice prompts, animation and even attractive texts will be of great help for your business. Not only it will attract larger number of customers, but also allow you to go along with the ongoing trends and have a competitive advantage. You can easily generate these AI based multimedia through different AI tools and prompts and can flawlessly inculcate them within business to have a strong and sustainable foothold in market as well as among customers.
Voice Search: Major tech service providers like Apple and Google use “voice based searching” service like Siri and Assistant, respectively. The voice search feature uses the verbal commands that are based on the major keywords associated with a business. This saves time and effort of typing and supports in the overall SEO of the business. Besides this, a good presence through voice search improves accessibility of your business for the customers, improving your conversion rate, sales and overall revenue.
Chat bot based Conversational Marketing: Chat bots, powered by AI platforms like Chat GPT, Perplexity or Microsoft Copilot are gaining a good popularity among customers for their real time responsiveness and command specific solutions for the problems faced by customers. Businesses, regardless to size, big or small, are incorporating chat bots in their online operations to solve the issues and queries of their users and customers in real time, giving them a preference over their competitors, improving foot falls and lead conversions with better efficiency.
Good CRM: In the present scenario of online marketing and businesses, maintaining a constant and good customer relationship management or CRM is a crucial operation. Artificial Intelligence not only helps the businesses to improve their connections with their customer base but also support in maintaining it. Besides this, using AI tools and prompts, businesses can effectively allocate the budgets and other resources, increasing the productivity and overall customer satisfaction level. This is the reason, a good and strategic planning can be done using the AI and digital marketing to get adequate results.
Social presence: AI based Digital Marketing practices plays a very crucial role in improving the social presence of a business. Planning your online marketing strategies will include the use of social media platforms, optimized by AI tools and techniques, to have a sustainable and smart presence on social media platforms. Besides this, AI will help you in optimizing your headlines, titles, descriptions, target audience and even budget allocation, analyzing the traffic, interest and behavior that your social media handles and accounts receive, improving the efficiency of your digital marketing.
Multichannel fulfilment: If you are an e commerce or online vendor, AI can prove beneficial for you in optimizing and organize multichannel supplying. Managing and maintaining multiple channels for fulfilment can be time consuming and requires additional man power to look after. However, with the use of AI, you can easily monitor your business operations, keeping a check on supply chain and improve the overall productivity to a greater extent.
Maintaining privacy and data safety: In today’s time, data and privacy are the most sought after asset for a company. Thus, it makes them highly susceptible to breaching and misuse. Using advance AI level security measures, a company, a business owner as well as a customer can meritoriously maintain the data security, preventing any breakout of vital information and sabotaging of business operations. Besides this, it will also improve customers trust in your enterprise.
Hence, in the present scenario, Artificial Intelligence and Digital Marketing goes Hands in hands, making it more effective to utilize for the business operations and improving productivity and profit.
To learn more about how Artificial Intelligence tools and practices affect the functioning of a company, enroll now in Professional Digital Marketing Course by Digital Describe, the best digital marketing institute in Ahmedabad.
